Freight demand is on the rise while the supply of available trucks in the market is starting to decline. Customers responsible for shipping freight will need to play it safe and avoid holding out for the cheapest price to have its freight hauled.
Think of the freight transportation market as the stock market. Higher risk is holding out for the cheapest price to have your freight hauled, which is comparable to a stock broker in the stock market searching to pay the least amount for a targeted stock.
The moderate risk is paying what a customer in the freight transportation market believes to be a fair price to have his or her freight hauled, in comparison to the stock broker paying what he or she believes to be a fair price for the targeted stock. Its as simple as that.
The only difference is the stock broker doesn’t always have to buy the stock and on the other side, your freight has to move.