With BTU’s high powered freight rate tool and carrier pairing, BAT can benchmark pricing that doesn’t satisfy their customers with pricing that does satisfy and still provides capacity. In essence, BAT is turning losing freight rates into winning freight rates by adjusting their margins and carrier relationships.
Another major value for BAT is in seconds BTU identifies BAT’S best carrier that’s available for the chosen lane. It’s been a way for BAT to keep ahead of the market trends and position themselves ahead of the market’s supply and demand.
BTU is a freight rate tool that uses Microsoft Azure machine learning, predictive analytics, and artificial intelligence to give brokers the ability to find the right rates that provide accuracy and high margins.