The latest information from BAT Logistics

BAT Logistics, a provider of 3rd Party Logistics and Transportation solutions, wrapped its tenth year of business with another year of growth. Over the past year, BAT has found more innovative ways to adapt to change, and execution has led to an increase in the amount of dedicated freight that the company has been awarded.

One way BAT accomplished this was by creating its own proprietary
capacity matching technology that uses Microsoft Azure machine learning, to give BAT the ability to find the best-suited carrier that’s available in seconds.
 “It’s all about getting the most out of our carrier base rather than focusing on the size of our carrier base said Jarrod Marinello, executive vice president. “We have technology working for us to learn our carrier’s most desired lanes, and the likelihood the carrier will have an available truck.


About BAT Logistics Backhaul and Track Logistics d/b/a BAT Logistics provides transportation solutions to the shipping community. Our core strength is full truck load services in dry, refrigerated, and rail commodities. Our services are executed using key national carriers with a focus on small to medium sized carriers. We operate in headhaul and backhaul lanes both regionally and cross-country. We also utilize door-to-door rail services that cover the entire nation. Our industry knowledge and experience using rail transportation gives us a clear and distinct advantage over the competition. ### Phone – 7122567260 Fax – 7122567265 20 Arena Way, Suite 2 Council Bluffs, IA 51501

Jarrod Marinello, Executive Vice President/Owner:

First, decide how many providers to use, then reward business to each one of the providers. You may want to use some more than others, but use each at least five percent.

Don’t award the lanes based on the provider being the lowest cost. Instead, mix it up. This strategy allows the particular provider to average out on its margin, keeps the provider committed on lanes losing margin, counteracts any changes in market, and sustains from provider needing price increases. In return, shippers hold more leverage over their transportation providers, and build up loyalty and sustain locked in pricing year round.

Finally, stick to the plan!

Bat continues to beta test its FREIGHT RATE TOOL powered through Microsoft Azure to help navigate through the most volatile time.

BAT LOGISTICS created a proprietary application that uses Microsoft Azure machine learning, predictive analytics, and artificial intelligence to give BAT the ability to forecast the most accurate freight rate outcome in seconds.

How does machine learning work?

Machine learning uses computers to run predictive models that learn from existing data to forecast future behaviors, outcomes, and trends. Deep learning is a sub-field of machine learning, where models inspired by how our brain works are expressed mathematically, and the parameters defining the mathematical models, which can be in the order of few thousands to 100+ million, are learned automatically from the data.

Stay tuned for future updates

For the first time in almost two months, the average diesel price is below the $3 mark. The average price per gallon is $2.992, according to the Energy Information Administration. The last time the average price was below $3 was Jan. 8, when the price was $2.996.

The price dropped 1.5 cents in the past week. The average price is about 41 cents higher than the average price was this week a year ago.

For more information, visit the EIA’s website.

Every year, BAT Week is a big deal for us with dress-up opportunities and games to celebrate the anniversary of Shawn Rorie and Jarrod Marinello starting BAT Logistics. It’s a week-long birthday party, and this year we hit double digits.

On Monday, there was an Easter egg hunt around the office. The 200 eggs contained prizes for anyone who found one – candy, trinkets, and tickets that could lead to winning gift cards. Our team dressed as nerds, with Steve Coenen being voted top nerd.

Some would say we expanded on the nerd theme Tuesday with a Star Wars dress up contest. Even though there were two Darth Vaders in the office, Jedi Master Ashley Jankowski defeated the competition. Tuesday was also secret mission day. Everyone was given a different office mission to complete, and the winner was the person who completed their mission without getting caught. Larry Christiansen won the game by photocopying his face and posting it on the bulletin board.

Wednesday was likely the scariest day as it was the day everyone was encouraged to dress as the opposite gender. Larry Christiansen and Jared Kutschara were voted best dressed. The game was barter puzzle. The office was divided into small teams, and each had to barter with other teams to get the puzzle pieces they needed to complete their puzzle. Rebecca Reed, Nicole Thomsen and April Kielion won and earned a $25 gift card.

The beach came to us on Thursday, as we got to dress in our best beach attire. The game for Thursday was guess how many in the jar. There were 10 jars, each filled with different items from candy to ten dollar bills (and one well-hidden five dollar bill). The person with the guess closest to how much was in a jar won the jar. Joe Kier won the jar of dimes and Chet Palmer won the jar of bills, both which happened to contain $365, the profit of BAT’s first load.

We ended the week with our usually most popular dress up day, BAT Spirit. Everyone showed up in the favorite BAT gear and accessories, as well as some accessories normally worn by a comic book vigilante. Everyone earned a $300 prize for their BAT Spirit. The game was BAT Bingo, with cards filled with things that normally happen around the office. When anyone got a Bingo, they received a gift card.

We were also treated to amazing local food throughout the week including Jo-On -The-Go, Piccolo’s Food Truck, and Nothing Bundt Cakes.

There’s a lot of fun behind the scenes at BAT Logistics, which made it hard for our longtime sales executive, Cindy Moreno, to come up with just one to help celebrate BAT’s 10th year.

“We share memes all the time on email, and that is always fun and funny,” she said. “I can’t tell you how many times I am in my office cracking up all by myself.”

But, in her list of fun moments, one event kept popping up – the 2016 Christmas party. She enjoyed the photo booth, the mannequin challenge (see the video here), and the surprise ambush of Santa squishies.

Spelunking – What does it mean?
Spelunking is the exploration of caves. Blog posts that let you explore our “cave” and the people who work inside it are labeled “spelunking.”

Earlier this week, Donald Trump donated his fourth-quarter of 2017 salary – $100,000 – to the Department of Transportation. Transportation Secretary Elaine Chao said the donation would help fund grants for road, bridge and port projects, according to The Hill.

Trump donated his salary each of the previous quarters to different agencies. This donation came a day after his infrastructure improvement plan was announced. To learn more about that proposal, read “Trump unveils infrastructure plan; uphill battle awaits in Congress” or visit



Echo – What does it mean?

Bats use echoes, the repeating of sound as it bounces off a surface, to see. We can only see our future by keeping up with industry news and supporting our clients. This news will now be “echoed” in our blogs.

Diesel prices continued to increase over the past few weeks, starting the month at an average $3.086 per gallon, according to the Energy Information Administration. The average price has increased 11 cents since the start of the new year, and almost 2 cents since last week.

This price is also about 53 cents higher than the average price a year ago this week.

For more information, visit the EIA’s website.



Echo – What does it mean?

Bats use echoes, the repeating of sound as it bounces off a surface, to see. We can only see our future by keeping up with industry news and supporting our clients. This news is “echoed” in our blogs.

The average price for diesel fuel climbed very close to $3 as the new year began this week. The average price is $2.973 per gallon, which is seven cents higher than the average price last week, according to the Energy Information Administration.

Prices reached the $3 mark in New England this week, and have been over $3 in the Central Atlantic and West Coast Region.

The average price is nearly 40 cents higher than prices were a year ago this week.

For more information, visit the EIA’s website.