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Plover, WI – March 22, 2021 – The Women In Trucking Association (WIT) announced today its fourth annual list of Top Women to Watch in Transportation. The editorial staff of WIT’s Redefining the Road magazine selected these individuals for their significant career accomplishments in the past 12 to 18 months as well as their efforts to promote gender diversity.  

“This year, we received a record-breaking number of nominations who rose to the challenge in a particularly difficult, stressful year during the COVID pandemic,” said Brian Everett, group editorial director and publisher of Redefining the Road magazine. “Through this year’s evaluation process, we identified 73 amazingly resourceful, creative, talented women who stand out as top performers in the field of transportation.”

“This accomplished group of women represent a wide range of skill sets and expertise, and highlight how women bring diverse thought, value and results to businesses in the industry,” said Ellen Voie, WIT president and CEO. “These impressive women have made a tremendous impact in their fields during this pandemic and are pushing the envelope for women in the industry. We are thrilled to recognize and celebrate their accomplishments.”

Those named to the 2021 Top Women to Watch in Transportation list work for a broad range of company types, including motor carriers, third-party logistics companies, equipment manufacturers, retailer truck dealers, professional services companies, technology innovators, and private fleets. Their job functions include corporate management (34 percent), operations/safety (24 percent), sales/marketing (20 percent), human resources/talent management (15 percent), engineering/product development (3 percent). Another 4 percent are professional drivers.  

Congratulations to Ashley Jankowski, vice president, Bat Logistics  

Working with Garden Gate Ministries in McKinney, Texas, BAT Logistics has made a donation to the Tower of Hope Children’s Foundation in Soroti District, Uganda.  Tower of Hope’s main objective is to provide food, shelter, education, medical care, as well as spiritual and emotional support to needy orphans and widows in their area. Through his contacts, BAT Logistics Vice President Jarrod Marinello was able to learn of the organization’s need and felt it was the perfect sponsorship opportunity.

To learn about Garden Gate, please visit
To learn about Tower of Hope, please visit

Press Release


BAT Logistics Receives 2019 Best of Council Bluffs Award

Council Bluffs Award Program Honors the Achievement

COUNCIL BLUFFS December 13, 2019 — BAT Logistics has been selected for the 2019 Best of Council Bluffs Award in the Local Business category by the Council Bluffs Award Program.

Each year, the Council Bluffs Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Council Bluffs area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2019 Council Bluffs Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Council Bluffs Award Program and data provided by third parties.

About Council Bluffs Award Program

The Council Bluffs Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Council Bluffs area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Council Bluffs Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Council Bluffs Award Program

Council Bluffs Award Program

One way BAT Logistics accomplished this was by creating its own proprietary
capacity matching technology that uses Microsoft Azure machine learning, to give BAT the ability to find the best-suited carrier that’s available in seconds.

It’s all about getting the most out of our carrier base rather than outsourcing to loadboards and focusing our contracted carriers said Jarrod Marinello, executive vice president. “We have technology working for us to learn our carrier’s most desired lanes, and the likelihood the carrier will have an available truck.

How does machine learning work?

Machine learning uses computers to run predictive models that learn from existing data to forecast future behaviors, outcomes, and trends. Deep learning is a sub-field of machine learning, where models inspired by how our brain works are expressed mathematically, and the parameters defining the mathematical models, which can be in the order of few thousands to 100+ million, are learned automatically from the data.


COUNCIL BLUFFS, Iowa- Bat Logistics, one of the most expeditious growing 3PL providers of Transportation, is utilizing Microsoft Azure Machine Learning and Predictive Analytics to develop an implement that will forecast what freight rates will look like in one to 12 months. The implement will be just one more value-integrated accommodation BAT provides to all its customers starting sometime in 2019

“Imagine the competency to lock into a contracted rate just before spot rates soar. Imagine the faculty to forecast how long spot rates will outperform contracting rates and vice versa. Imagine the facility to soothsay how peak seasons will impact freight rates,” verbally expressed Jarrod Marinello, executive of BAT Logistics.

BAT graded the precision of the prognostication implement for 15 months because the company wanted the highest precision it can get. With each test, the precision has amended, and the implement is currently at 60 percent precision. BAT believes, predicated on on the incrementation in precision over the past 15 months, that the precision will be at 75 percent some time in 2018. Anything over 75 percent precision offers extreme value.

BAT will implement 2019

About BAT Logistics
Backhaul and Track Logistics d/b/a BAT Logistics provides transportation solutions to the shipping community. Our core strength is full truck load services in dry, refrigerated, and rail commodities. Our services are executed using key national carriers with a focus on small to medium sized carriers. We operate in headhaul and backhaul lanes both regionally and cross-country. We also utilize door-to-door rail services that cover the entire nation. Our industry knowledge and experience using rail transportation gives us a clear and distinct advantage over the competition.

Phone – 402-712-7256
Fax – 402-712-7200
20 Arena Way, Suite 2
Council Bluffs, IA 51501

Jarrod Marinello, Executive Vice President/Owner: First, decide how many providers to utilize, then reward business to each one of the providers. You may want to utilize some more than others, but use each at least five percent.

Don’t award the lanes predicated on the provider being the lowest cost. Instead, mix it up. This strategy sanctions the particular provider to average out on its margin, keeps the provider committed on lanes losing margin, counteracts any transmutations in the market, and sustains from provider needing price increases. In reciprocation, shippers hold more leverage over their conveyance providers, and build up staunchness and sustain locked in pricing year round.

Jarrod Marinello

Jarrod Marinello

Imagine surviving a semi truck carrying 30,000 pounds of goods slamming into you, and then finding out you carry more insurance than the driver of the semi.

In 2016, a private carrier driver was involved in a car accident that injured my brother to the extent he had to be transported by helicopter to the ER. In discovery, I learned that private carriers, companies that transport their own cargo, are not regulated at all.

Everyone else on the road is required to have insurance, but private carriers are not.

The Federal Motor Carrier Safety Administration (FMCSA) does not require private carriers to have insurance. The same goes for state DOT departments that don’t regulate, but require private not-for-hire carriers to have insurance falls 4-6 times lower than required of any other kind of commercial carrier.

Making matters worse, the fatality rate per vehicle mile traveled is more than 50 percent higher for large trucks than the rate for all highway vehicles combined, according to the FMCSA.

There is a plan for stronger regulations through the Unified Registration System (URS), a new electronic registration system. Unfortunately, the FMCSA just delayed the implementation of the URS once again.

Once the URS is ready, all private carriers will be regulated and will be required to have at least $750,000 insurance.

The continued delay of this protection should be a major concern to the general public. It is to me.



Today was National Bring Your Dog to Work. Here are the BATs with their pooches.

Everyone is making their picks for the big game this weekend, including the team at BAT.

The Seattle Seahawks are the favorite here, with 50 percent of the votes.

“Age and talent level at Seattle will override the age and hard work of Patriots,” explained Chuck Kizer.
BAT picks

The New England Patriots got only a third of the votes, not including a vote for just Tom Brady winning the game.

“They will use deflategate as a chip on their shoulders and win by 10,” Steve Barnes said of the Patriots. “Although, I’m starting to hope they lose.”

Showing how much we love our college sports (or, perhaps how little we know or care about the difference), the Huskers even got a vote to win the NFL’s championship game!

If you are still planning your party for Sunday, check out the recipes we shared last year.


Tuesday’s election wasn’t all about Democrats and Republicans. In some states, it was also about transportation.

Transport Topics recapped some of the measures for road funds in its article “Voters split on transportation measures and on how best to pay for roads.”